Ass2 - Final - Point Of Sale Display

Assignment final - point of sale

    I have previously read this assignment about two weeks ago to help me think about it and prepare.

Here is the brief:

   To create images which will be used within a campaign for a supermarket, to package and
promote a range of seasonal foods.

   The supermarket is respected for the quality of food they supply. They want to promote this
notion of quality in their design and packaging.

   The finished images will be a‘point of sale’ display sited in a store near to the fruit and
vegetables. The final reproduction size will be 12 x 12 inches. Your artwork can be same size
or in scale.

Research

    Below I have highlighted the words I felt were important from the brief. I then also did spider diagrams for the words: Summer, Autumn and Fruit and vegetables. 

     To get a visual memory from the words and what they mean to me, I did quick sketches of things that I relate to Summer and Autumn.

   I discovered that I think that certain fruits and vegetables remind me of each season. Summer reminds me of fresh delicious juicy fruit. Autumn reminds me of pumpkins for Halloween and harvest time for farmers, so a lot of vegetables and corn. 

     I also noticed that Summer reminds me of holidays and enjoying the sun. Autumn reminds me of wind and the beautiful colours the leaves change.

    Colour's I think of when I think about summer are blue, yellow, pink and orange. For autumn they are green, orange, brown and yellow.

    Next I am now going to research Summer and Autumn on the Internet and look at images I can find that I feel best suit each season. I hope this will also help me to choose fruits or vegetables for each illustration.

Summer

    I noticed with Summer food images and illustrations, that people use watercolour's to emphasise the fresh and juicy fruits . This helps to  advertise eating something that will help in the heat. Also it made me realized that some fruits are seasonal such as Strawberries. I liked the idea of Pineapples and Watermelons to me they remind me of being on holiday and summer time. Vegetables for Summer I would think of Cucumbers and Salads.

Autumn

     Autumn food illustrations instantly remind me of the season which is because of the colours. Orange is very popular, which does not surprised me as it is found a lot in the season such as leaves, carrots and pumpkins. I realized harvest time was popular and advertisements of soup were also at large to advertise vegetables to warm you up in the colder weather. The most popular fruit and vegetables were pumpkins, apples and carrots.

Decision of what fruit and vegetables I want to illustrate

   For Summer I have decided on Pineapple's, due to they remind me of summer holidays and the fruit pieces are very watery. I think this will be good to advertise and promote at a sale point in a supermarket.

    For Autumn I have chosen Pumpkins. This is because I love Halloween and I always carve a pumpkin. It will be great to do illustration of then with an Autumn theme.

I am now going to research further in to Pineapples and Pumpkins to help give me inspiration.

    As you can see above, I did some research and the two fruits that remind me of each season, they work really well. The main reason is because of the colour schemes and what each product means to Summer and Autumn. I am glad I have chosen these two products and I am going to next create mood boards which will help me towards my illustrations.

Mood Boards

Objective illustration's of my chosen foods. 

I have brought a pine apple and a pumpkin and I am now going to study there form and draw them:

Pineapple:

        I have had a good look at my pineapple and I have sliced it up a few times to get a good idea of textures and  composition. I now feel I am ready to do my objective illustration on my pineapple.

     I really enjoyed drawing this I used dark yellow card to put my illustration on, to help emphasis the fruit. I used different nib fine liners and a white pastel pencil to ad some highlighted areas. I really like my composition and I think this is an accurate illustration of a pineapple.

Pumpkin:

Next up is my pumpkin I have got it in front of me and I am now going to attempt to sketch it out.

    As you can see I have tried to grasp every area of my Pumpkin, I have looked at the seeds and the textures within. I am now going to sketch my final objective illustration.

   Above- My finished illustration is of my pumpkin as a whole. I have again chosen a piece off card, this time is is orange to show the colour I think represents this fruit, I think I have captured it well and I now need to think about my final illustrations to be used for advertising in a supermarket.

Final Ideas

Pineapple - Point of sale

  I have decided I am going to keep the pineapple in the same composition as my objective illustration. I need to remember that I need to do this image to a scale as requested 12 by 12.inches.

    After researching I have decided to try to paint using watercolour's to grasp the sense of juicy and freshness of the fruit. I have also decided that once finished my painting I am going to put it in Photoshop and attempt to create the rest of my image on there by adding some text.

I have sketched my pineapple out on watercolor paper and I am going to begin painting.

Above - Started to paint my Pineapple using yellow tones for the inside of the fruit.

Above - Finished painting the pineapple, but feel I want to used coloring pencils on top to add more depth.

Above - Pineapple after now using coloring pencils. It has added more depth and made some of the colours look brighter.

  Above - I have decided to create a splash water behind the pineapple, to show the customers that this is a juicy fruit which is great for summer. I have painted it blue. I am hoping this will create a mouth watering image to catch customers eye.

Above - My painting now scanned in to my computer.

I am going to look at a back ground colour and text to put on my illustration

I have put it in Photoshop and created an art board which is 12" x 12" to get the correct scale of my image.

I have used the magic wand tool to select my painted area and scaled it down to fit with in the scaled size as requested.

I am now going to play about with colours and font to see what I can create.

Above - I decided on a blue sky background to show the mood of summer. The yellow and greens of the pineapple also create a summer vibe. I played about with some text and I felt the font I chose works well. I used pink here to add to the colours that remind me of summer.

Above - I tried a different blue background but then felt is made the illustration look to bright.

Final Illustration - Point of sale - Pineapple

   This is my final idea, I made the font a bit brighter and put the background back to sky blue. I think this has created a good illustration and I think it is a good advertisement for summer time. 

Pumpkin - Point of sale

Pumpkin idea sketches:

I have done a few sketches and I have decided to go with the Halloween them. to help promote the pumpkins.

Creating - Pumpkin illustration final

For my idea I have decided to attempt this as a 3D Illustration. I did a bird illustration previously and it worked really well and I think this is my style.

Above -  Firstly I cut out the shape of my pumpkin and with a knife cut out the letters. when carving a pumpkin the letter R and O need to still be attached to the side of the pumpkin. You can see that I have done this here.

Above - Once cut out I used a think and thin fine liner to add detail and textures.

   Above -  I then used a white pastel pencil to add highlights to the pumpkin. I also got some yellow paper and stuck that underneath to create a glow from within the pumpkin. I decided that I would use brown card as a background as this reminds me of harvest time and a color of autumn.

Here below is a close ups showing the 3D effect:

  For the background area I now need to create my background Autumn season theme. I am going to make my leaves 3D and draw swirls on the brown paper to create a visual of wind blowing the leaves around.

Leaves templates:

My finished leaves:

  I then stuck them all on to my background and added some more detail to my illustration.

   I used a Ivory Posca pen to go around the pumpkin to make it stand out more and give it a spooky glow.

Here is my final design:

     I think my illustration is a good different idea, I have grasped the season of Autumn as well as advertising a pumpkin with a carving of text in to it.  The colours remind me of Autumn and I think this helps to show quality of the product. The size ended up being an inch longer then it should of been and I may have made a mistake here. I got carried away with the art work not realising the size and by the time I had noticed I had stuck most of it down.  An option to correct this would be to scale it on Photoshop and then edit it and put a boarder around it. 

Added Extra

Mr Cool Pineapple - children advertisement 1 of your 5 a day Summer Theme

     I decided after my pumpkin advertisement I wanted to go back to the pineapple and do an advertisement to promote healthy eating for children Here are photos of my design:

Above - Pineapple body cut out body shape.

Above - Cutouts and detail of the ocean and beach.

Above - My double sided tabs I have been using on the back of the body of the pineapple, to stick it on to the back ground. This created my 3D effect.

      Here above is my final illustration of Mr Cool Pineapple. I think I created a good character and children will take a liking to him. Prehaps for this idea I could do different character of different food to promote to children to eat 1 of your 5 a day.  

Overall of Final for Assignment 2

I think for this final assignment I have been thorougher and from that been able to produce some good work. I think my work would be good to advertise in a supermarket to the seasons and types of products I had to choose from. 

Questions I now need to ask myself from looking at my final illustrations are:

 “Does this look edible and Would I like to eat it?” 

Summer Pineapple -  Yes it does look edible and if the weather was hot on a summers day it would make me want to go and buy one and enjoy the fresh quality of the fruit.

Pumpkin -  no, is does not look edible, but most people buy pumpkins to carve and enjoy watching them glow with different art done on them. I do think is does advertise them well and the quality on there product.

Children Pineapple - Yes for children this does look edible. It looks fun which is also good to capture a child's attention. Yes I would also eat it as I think adults would like this fun illustration too.

Grasping the Brief

     I think I have worked well to the brief. I have show the seasons of Summer and Autumn in my illustrations and shown the quality of there produce by creating good illustrations. I have used colours that represent each season and my produce illustrations do not look mouldy or unappetising. The are pleasing to the eye and a good style to attract attention. The only issue I have is on the pumpkin one I forgot about the size of the illustration. I should of wrote a small check list out to tick off to reminded me about the sizing. 

I am overall happy with my attempt and I feel I put a lot of effort in to it and created some good illustrations here.

My Logo/Signature 3D Illustration

With my 3D illustration style, I created my signature:

     It is my names Gemz, The g and the z are the ears and the E and M are on my characters head. 

  My nick name is Rat and I thought that people close to me will know what I have done here but it is also a good signature for a children illustrator as children can relate to the little cute character.

    Above are some designs I have done as I am setting up a website currently with a portfolio on of some of my latest work.

Overall of Assignment 2

     I have felt this Assignment has let me loosen up a bit and just enjoy experimenting. It has helped me realise there is a process to follow when given a brief and how to research better towards some thing like that. It has also shown me to use a wide variety of tool such as hand making to editing in Photoshop. I am really enjoying this course.

      Whist doing this assignment it has been a busy pack Summer. I have been to a lot of art event and met some good illustrators who have gave me there business cards. I will start to use them with in my research to show some of today's illustrators.

    End of August I went to Cornwall and got to go to ST Ives where a lot of famous artists have been and I can see why. Its really great there to me surrounded with a lot of art and amazing views. This summer has been one of my best for a while. Art is booming at the moment and there are starting to be a lot of things to do, see and just get involved. I am looking forward to start assignment 3 and learn more about illustration.

Ass2 - Project 7 - Meanings In Imagery

Exercise Visual Metaphors

This exercise is to help me understand the use of metaphors in a visual aspect

I have look for some on the Internet and these are some I found:

Google meaning : A visual metaphor is the representation of a person, place, thing, or idea by way of a visual image that suggests a particular association or point of similarity. Modern advertising relies heavily on visual metaphors.

Couch Potato:

This is a classic saying and putting a potato on the sofa makes people suddenly understand the metaphor.

Main ingredient:

I think this is a clever advertisement of tomato ketchup stating what is inside the bottle. I really like this intelligent idea.

Storm in a tea cup:

This has some good detail and you can understand what it is about.

You are what you eat:

You are what you eat, so the artist has turned his belly in to a burger. Its really fun to look at

Insomnia:

     This one has to be my favourite one I found. It shows the word insomnia really well.This the man looking tired and all the sheep that he has tried to count around him and he still cant sleep. 

(all above from https://uk.pinterest.com/search/pins/?q=metaphor%20illustration&rs=typed&term_meta[]=metaphor%7Ctyped&term_meta[]=illustration%7Ctyped)

Ideas and Task

    Now that I have had a look at a few and understood what a visual metaphor is, I now have to create one.

    From the subjects given, I have chosen to use Dreams Of romance. I am going to do a spider diagram and think of some ideas:

Here above I have doodles what comes to my mind when I think of dreamy romance and wrote down words that will help me also.

Below are some sketches I made:

    Above - Woman in bed dreaming with her dream getting captured in her dream catcher. I though this idea would help show the idea of dreaming, but I feel it lacked the romance side of it.

I then had a break through with my next Idea:

     Its a princess kissing a frog. I thought every girl dreams of meeting her prince charming and this is a great illustration idea to show dreams of romance. I then sketched it a few more times to get the illustration I was after (below).

This below is my final Line drawing of my illustration.

I think it works really well for my idea. I am not going to put it in to Photoshop and add some colour:

Scanned in image:

My final image:

   I think my outcome of my illustration came out great. I kept the colours simple as I wanted my main focus on the meaning behind it.

     Overall I think I did well and I produced an image that people will look at and think of a dreamy romance. I took my drawing to work and asked a few of my colleagues there and it went down really well and got the right response that I had hoped.

My 3D Illustrations

For my final in Painting 1 course - I created a series of paintings here is a photo below:

    I really liked the aspect I created with 3D art and promised my self that I would attempt this with my illustrations at some point. I though it would be a great idea to make my illustrations come to life. so today I gave it a go...

I decided to do a bird and I used feathers to add texture for the wings and tail:

    I was so happy with the out come and I absolutely love this style I have created. I feel like I have made a break through in my illustrations.

I tried to scan it in to my PC to see what it would look like:

     I felt it did look good but it lost a lot of its depth. I decided may be it would be better to use photos or scan in each part (which sounds long winded) to capture the style with the depth.

I tried also to see what it would look like in black and white . I still do like the style and I am excited to create some more.